Businesses in Brandenburg

Agri-Food Industry

As a representative of the interests of agri-food sector businesses and institutions in the Brandenburg-Berlin rural region the association pro agro supports and promotes the marketing of local products and the qualification of agri-food businesses to maintain their market access and to ensure their competitiveness.

The association’s specific duties and activities in the agri-food sector

  • Networking and cooperation with a range of locally and regionally active agri-food sector institutions and associations, and with national industry players and initiatives
  • Cooperation in, and organisation of, joint activities with various sales and marketing partners, particularly those active in the trading sector, in catering, and in tourism
  • Implementing a variety of sales promotion activities for businesses in the local agri-food industry (including region-themed weeks at food retail outlets, shared advertising in industry media)
  • Marketing agri-industry products, and networking with representatives offering rural and eco tourism at more than 40 trade fairs, markets and other events every year
  • Offering a range of quality programmes and labels to identify product quality (pro agro quality programmes, quality assurance system, Initiative Tierwohl (an animal welfare initiative), the regional trademarks “Von Hier” (locally grown) and “natürlich Brandenburg” (naturally Brandenburg)
  • Organising information and training events to exchange experience and knowledge
  • Public relations on behalf of the regional agri-food industry as well as advertising the industry’s current topics and projects (pro agro food industry newsletter, the association’s press releases, articles in sector related and public media)
  • The association’s involvement in research and networking projects of relevance for this sector

Rural and Nature Tourism

The following projects are part of the work in the rural and nature tourism sector which the association performs as a stakeholder for the rural and nature tourism businesses in the area.

  • Networking rural tourism with direct marketing and the agri-food business
  • Marketing rural tourism at more than 40 trade fairs, markets, and other events every year
  • Organising and carrying out the Brandenburger Landpartie (Brandenburg country excursion)
  • Online marketing on the information and booking platforms, and
  • Producing catalogues and booklets: Landurlaub Brandenburg (Brandenburg rural holiday), Pferdeland Brandenburg (Equestrian Brandenburg), Brandenburg Kulinarisch (Culinary Brandenburg), Ohne Auto in die Natur (Into nature without a car) and Brandenburger Ausflugsplaner (Brandenburg excursion planner)
  • Joint marketing of the visitor centres in Brandenburg’s national landscape parks as part of the network project
  • The qualification and certification of rural businesses (BAG), and the classifying of accommodation (DTV)
  • Strengthening coordination and cooperation with associations and institutions such as Tourismusmarketing Brandenburg GmbH, tourism associations and offices, and other players
Pferdeland Brandenburg
Landurlaub Brandenburg
Brandenburger Landpartie
Bauer sucht Koch