Agri-Food Industry

As a representative of the interests of agri-food sector businesses and institutions in the Brandenburg-Berlin rural region the association pro agro supports and promotes the marketing of local products and the qualification of agri-food businesses to maintain their market access and to ensure their competitiveness.

The association’s specific duties and activities in the agri-food sector

  • Networking and cooperation with a range of locally and regionally active agri-food sector institutions and associations, and with national industry players and initiatives
  • Cooperation in, and organisation of, joint activities with various sales and marketing partners, particularly those active in the trading sector, in catering, and in tourism
  • Implementing a variety of sales promotion activities for businesses in the local agri-food industry (including region-themed weeks at food retail outlets, shared advertising in industry media)
  • Marketing agri-industry products, and networking with representatives offering rural and eco tourism at more than 40 trade fairs, markets and other events every year
  • Offering a range of quality programmes and labels to identify product quality (pro agro quality programmes, quality assurance system, Initiative Tierwohl (an animal welfare initiative), the regional trademarks “Von Hier” (locally grown) and “natürlich Brandenburg” (naturally Brandenburg)
  • Organising information and training events to exchange experience and knowledge
  • Public relations on behalf of the regional agri-food industry as well as advertising the industry’s current topics and projects (pro agro food industry newsletter, the association’s press releases, articles in sector related and public media)
  • The association’s involvement in research and networking projects of relevance for this sector
Pferdeland Brandenburg
Landurlaub Brandenburg
Brandenburger Landpartie
Bauer sucht Koch